April 2007
March 2007
February 2007
Keeping Your Ear to the Customer
FRANK H. LEONE, MBA, MPH “Keep your ear to the customer” is a central tenet of effective marketing. Awareness of how your services are used and valued can be especially important in a field like occupational medicine, where the people you treat are often not the ones who contract for those services. There are many ways to keep your ear to the customer, and there are many customer subgroups. “Customers” might include patients, employers, carriers/payors, …
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January 2007
Occ Med Programs Need Business Plans, Too
FRANK H. LEONE, MBA, MPH In all likelihood, you wouldn’t dream of opening a new urgent care clinic without first putting together a business plan. Doesn’t it make sense that key aspects of your overall business would benefit from the same careful planning? Data from the Urgent Care Association of America indicate that over 60% of urgent care companies offer at least some occupational medicine services; nearly 5% of locations offer occ med exclusively. Putting …
Read MoreDecember 2006
Developing a Marketing Mindset for Occupational Medicine Services
From a business perspective, successful operation of an urgent care clinic is predicated on the owner’s ability to promote services in an aggressive and meaningful, yet cost effective, manner. This necessity is even more pronounced when occupational health services are included in the mix because such a “blended clinic” deals with two different prospect universes. The starting point in promoting an urgent care practice is to develop and commit to a forward-thinking marketing mindset.
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