April 2009
March 2009
February 2009
Adjust Your Strategy for a Down Economy
There is a broad consensus that our country’s current recession will advance to become the harshest economic crisis we have faced since the Great Depression. On the surface, spiraling unemployment and broad-based financial pressures portend trouble for most urgent care clinics. Yet, crisis inevitably breeds opportunity if clinic owners avoid being caught like a deer in the headlights and proactively move forward. This month’s column addresses economic realities and what clinics can do now—not just …
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January 2009
What, When, Who, and How to Offer ‘Freebies’
Historically, marketing occupational health services has often meant producing various commodities with your clinic’s name on it: pens, hats, mini-flashlights, refrigerator magnets, note pads, even t-shirts. Cute, perhaps—but these trinkets cost money, took time to distribute, and quickly faded from the recipient’s mind, if not their possession. Should your clinic’s outreach strategy include “freebies?” If so, what should they be, how should they be distributed, and who should receive them?
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December 2008
The Herd Mentality and Occupational Health Sales
The Merriam-Webster dictionary defines herd as “a group of individuals usually having a common bond” or “a number of animals kept under some type of human control.” So let us think bulls (to some, a fitting metaphor for a piece on sales). For every early adaptor or contrarian, there seem to be 10 other people who prefer to follow the leader. For every buyer of urgent care occupational health services who buys offensively out of …
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