Practice Management
Patient reviews on websites like Yelp can encourage another patient to try a new urgent care center. A high volume of such reviews can improve its ranking in both Google Local and Apple Maps. One New York-based urgent care chain crossed the line—and the law—by paying thousands of dollars for positive reviews over a 2-year-period, though. The reviews in question were not even written by patients; the company engaged ad agencies and freelance writers who …
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URGENT MESSAGE: American consumers have been conditioned to expect high levels of customer service in exchange for their hard-earned money, so when urgent care fails to deliver on patient expectations, the result can be devastating to a center’s reputation. Fortunately, negative experiences can be turned around by practical strategies for dealing with angry patients. Alan A. Ayers, MBA, MAcc is Practice Management Editor of JUCM—The Journal of Urgent Care Medicine, a member of the Board …
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