JOHN SHUFELDT, MD, JD, MBA, FACEP Customer service is a trendy theme in virtually every business these days. However, the gap between “woulda, shoulda, coulda” and reality is invariably significant. Simply put, the concept of customer service is given universal lip service, but it is rarely incorporated into the fabric of an urgent care clinic. An effective patient service program requires five core elements: planning, training, execution, evaluation, and reward/recognition.
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