Keeping Workers Well and Your Practice Profitable
Urgent message: Adding a corporate wellness component to a UCOM initiative fosters better relationships with clients and good care for their employees—as well as more business for the practice. Donna Lee Gardner, RN, MS, MBA Corporate wellness is one of the five basic service lines an urgent care occupational medicine (UCOM) clinic is advised to offer in order to position itself as a truly comprehensive resource for employers and their employees. Other primary occupational medicine …
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September 2008
June 2008
Loss Management/Injury Management and Rehabilitation
Urgent message: A loss management/injury management product line will further broaden a practice’s range of services (and revenue sources) while also creating a platform for referral of new patients. Donna Lee Gardner, RN, MS, MBA As discussed previously in JUCM, a clinic that seeks to broaden its clinical services—and, thus, its revenue streams—by offering comprehensive urgent care occupational medicine (UCOM) services will provide access to five distinct, but complementary, product lines: • health surveillance • …
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Minding Your (Urgent Care) Ps and Qs
Urgent message: Appropriate attention to place, product, price, promotion, people, and quality help ensure the right approach to facilitating the success of your practice. Alan A. Ayers, MBA, MAcc, Experity Bartenders in British pubs have a custom of reminding eager patrons to “mind their Ps and Qs”—to watch how many pints and quarts they consume, so as to avoid creating a tab they cannot pay. To assure a satisfactory return on their investment, urgent care …
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April 2008
Playing to Win: Maximizing Profits in Urgent Care
Urgent message: The financial health of your practice depends on a balanced approach that takes into account both increasing income and reducing expenses. Alan A. Ayers, MBA, MAcc, Experity From an economic perspective, the independent urgent care owner/operator has a dual goal: to build the long-term value of the medical practice while maximizing cash that can be taken out of the business in the form of income. To achieve both of these goals—to expand revenues …
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Creating a Health Surveillance Product Line
Urgent message: Keeping patients able to perform their jobs is critical to the success of an urgent care occupational medicine program. Donna Lee Gardner, RN, MS, MBA To best meet the needs of employers, an urgent care occupational medicine (UCOM) clinic should feature five basic product lines: • health surveillance • injury/loss management • rehabilitation • prevention services • on-site services This article will address the first of these product lines, health surveillance; the other …
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