Urgent care thrives on repeat visits and positive word-of-mouth from loyal patients. Although many urgent care centers track the percentage of new vs established patients—those who have been seen in the past 3 years—few measure frequency of use by individual patients. This is an important measure used in other service businesses, however, based on the assumption that customers who patronize their favorite businesses more often also spend more money, and encourage others (either in person and …
Read MoreCredit Card Holds Can Prevent the Hassle of Chasing Payment
While it may take patients a little time to get used to the idea, prepayment and credit card holds are becoming more and common among urgent care operators who are tired of chasing down payment from patients who’ve already received care—or having to write off charges altogether. Revenue cycle management leaders like Practice Velocity actively promote the concept to their partners. As with anything new (especially anything new involving money), some patients object to the …
Read MoreHelping Workers Take Ownership by Giving Them Ownership
Many urgent care operators work hard to get their employees to take ownership of their jobs. Now one of the key stakeholders in the growth of the urgent care industry has taken those efforts to the next level by literally making employees partial owners of the company they work for. Practice Velocity CEO David Stern, MD surprised employees at a recent town hall-style meeting by telling them how much he appreciates the positivity they bring …
Read MoreUrgent Care Seasonality: Monthly Average Visits as a Percentage of Average Daily Visits
The following chart, based data from a Practice Velocity study of more than 20,000,000 patient visits over a 5-year period, shows that urgent care exhibits a strong pattern of seasonality. The average daily visits in each month vary from average daily visits over the course of a year. For example, on an average day in July, there are 14% fewer patients than the baseline number, whereas in an average day in December, there are 25% …
Read MoreUCA Webinar: Taking Measure of Patient Satisfaction
The key to gaining patient loyalty is ensuring patient satisfaction. But how do you measure that—outside of noticing that you don’t have many repeat visits? One of the earliest and best-regarded entrants into the urgent care market, David Stern, MD will suggest approaches in Measuring Patient Satisfaction: Keeping It Simple, a one-hour webinar to be hosted by the Urgent Care Association (UCA) February 18 at 1 p.m., Central. Dr. Stern is CEO of Practice Velocity, …
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