Practice Management
Urgent message: In a volume-driven business like urgent care, marketing should be viewed as an investment with a financial return that can be measured in order to allocate the center’s advertising dollars among the tactics most effective in generating patient revenue. ALAN A. AYERS, MBA, MAcc Practice Velocity Success in the “business” of urgent care boils down to one factor: “feet through the door.” That’s because once a center’s fixed costs are covered, each additional …
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Urgent message: Grassroots marketing tactics can be effective in engaging a center’s providers and staff with the communities they serve while also educating prospective patients about the availability of urgent care. Introduction This roundtable focuses on grassroots marketing for urgent care centers, which differs from traditional advertising in that it involves more interaction with prospective patients and requires a hands-on approach to building relationships and spurring word-of-mouth in the community. The panel of experts we’ve …
Read MoreFRANK H. LEONE, MBA, MPH It began with two cavemen, or even before: Bartering. Fair trade. A transaction where both parties (theoretically) walk away satisfied that they got a positive return on their exchange. This concept persists to this very day. At a minimum, your urgent care clinic should understand return-on-investment (ROI) for two occupational health staples: work injury management and pre-placement physical examinations. Work Injury Management Employers need to get workers back to work …
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