Urgent care centers might be wise to follow the lead of the many nonhealthcare businesses that have recognized the value of ensuring that lesbian, gay, bi, trans, questioning (LGBTQ) consumers are welcomed and treated appropriately. Many have invested heavily in marketing and advertising that gets that message across, in fact. Aside from the ethics of ensuring that all patients are treated with dignity, respect, and the appropriate care, a survey by Community Marketing shows that …
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