Sales Skills and Techniques

This month’s column provides some easy-to-execute sales and marketing tips that we have found helpful in moving a clinic’s occupational health initiative forward:   Sales Skills and Techniques Use euphemisms to convert negative phrases into positives. “You have a problem” should be “You have an opportunity.” “You have a high injury rate” becomes “if we can help lower your injury rate, it would result in lower workers’ comp costs.”   Orchestrate clinic visits to make …

Read More