Practice Management
Urgent care operators who rely on search engine optimization (SEO)—in other words, the art of building a website that Google will punch up to the top of search results for prospective patients—essentially have to guess at what digital tactics will get them into the top spot on Google. For the most part, Google’s algorithms have always been a closely guarded secret. Recently, media outlets like Inc. reported that some proprietary Google search algorithms were leaked. …
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URGENT MESSAGE: Mobile devices have gone from a convenience to a link between an individual and practically every facet of life—work, entertainment, and even healthcare. If you want them to help lead patients right to your door, you’ve got to ensure you’re linked in to search engines that employ location-enabled technology. Drew Reitzel is a partner in Sprout Marketing Group in Orlando, FL. Introduction In the ever-changing world of search engine optimization (SEO), local search …
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