Journal of Urgent Care Medicine

Make Sure Vacationers in Your Area Can Find You

Whether your location is fixed in a resort town or a couple of blocks off the interstate, it’s likely people from other areas will be passing through or spending some time nearby this summer. Some of them are going to catch a fish hook to the finger, eat tainted seafood, or be struck with the same URIs they’d be prone to back home. (In fact, insurance industry estimates hold that 20% of people will become …

How Blogging Can Drive SEO for Your Urgent Care Facility

Urgent Message: Blogging is a relatively simple, inexpensive, and completely customized marketing tool too often underutilized by urgent care operators. Employed correctly, however, it can help search engines deliver potential patients to your website at any time of day or night. These days, it doesn’t matter if a patient is trying to find a nearby urgent care facility or research a medical condition to determine if they need medical attention. They won’t be looking in …

Give Yourself the Gift of Seasonal Search Engine Optimization Updates

It’s likely every successful urgent care operator has caught on to the idea that effective search engine optimization (SEO, the key terms and phrases that make your web content identifiable to Google and other search engines) is necessary for you to stand out in your marketplace. But have you thought about updating your SEO terms seasonally? Holiday optimization tips for remaining competitive in the SERP, on the website Search Engine Land, includes urgent care centers …

Use Digital Marketing and Social Media to Attract and Engage New Urgent Care Patients

URGENT MESSAGE: A seismic shift away from traditional marketing toward digital media and popular consumer social media platforms such as Facebook, LinkedIn, and YouTube has led most medical practices to focus on attracting and engaging both current and new patients via the internet. Urgent care practices, often the best-kept secrets in their communities, now have an unprecedented opportunity for growth using digital marketing and social media to their advantage. Parham Javaherian, MBA, is Chief Executive …

Local SEO Matters!

URGENT MESSAGE: Mobile devices have gone from a convenience to a link between an individual and practically every facet of life—work, entertainment, and even healthcare. If you want them to help lead patients right to your door, you’ve got to ensure you’re linked in to search engines that employ location-enabled technology. Drew Reitzel is a partner in Sprout Marketing Group in Orlando, FL. Introduction In the ever-changing world of search engine optimization (SEO), local search …