Social Media Influence on Visitors to Urgent Care and Hospitals

In each issue on this page, we report on research from or relevant to the emerging urgent care marketplace. This month, we look further into the notion that social media on the Internet may be a golden opportunity to extend your marketing reach (also see Utilizing Social Media to Drive Visits to Your Website and Urgent Care Center, by Alan Ayers, page XX). A survey by Ad-ology Research this year revealed that 38.5% of U.S. …

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