Alan A. Ayers, MBA, MAcc, is Practice Management Editor for JUCM—The Journal of Urgent Care Medicine, a Board Director for the Urgent Care Association of America, and Vice President of Strategic Initiatives with Experity. Urgent message: Many urgent care centers have embraced school, sports, and camp physicals as a way to raise awareness of their services among athletic directors, coaches, trainers, and parents of high school and middle school students. Because of the increasing attention …
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