Starting an Urgent Care in a New Era

Starting an Urgent Care in a New Era

Urgent Message: Today, there are very few market opportunities for urgent care that present no competition, so operators must assess not just the existence of local competition but also the nuanced qualities of each competitor. Heather Real Citation: Real H. Starting an Urgent Care in a New Era. J Urgent Care Med. 2025; 19(5)37-39 The urgent care industry has come a long way over the last several decades. With 2024 being the first year where …

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Why Does Start-Up Contracting Take So Long?

Why Does Start-Up Contracting Take So Long?

Heather Rothermel Consider this scenario: You’ve decided to open an urgent care center. You’ve secured funding, found the perfect location, hired amazing providers, created build-out plans to make it your own, and set a go-live date to open your doors to your community. Then you realize you haven’t started contracting and credentialing. In many markets, contracting and credentialing for a start-up can take 9 to 12 months or longer, and operators must consider this timeline …

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The Top 10 Mistakes Hospitals Make in the Urgent Care Business

The Top 10 Mistakes Hospitals Make in the Urgent Care Business

Introduction It should not be surprising that when hospital executives and personnel sit down to discuss issues and problems around population health, accountable care organization (ACO) integration, network development, cost containment, new product lines, hospital readmission rates, care coordination, and related topics they often arrive at hospital-centric and hospital-based solutions to solve them.1 As hospitals and hospital networks look to urgent care centers to address some of these issues through hospital/urgent care affiliations, joint ventures, …

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