Urgent message: Patients may find it difficult to understand when it makes the most sense to visit your urgent care locations if the level of acuity varies from one location to the next. Instituting repeatable processes and creating a consistent “brand promise” are essential to building a stable identity and making it easy for patients to trust your operation. Alan A. Ayers, MBA, MAcc is Vice President of Strategic Initiatives for Practice Velocity, LLC and …
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