Urgent message: Part 1 of this article, in the June issue, looked at initial considerations for enhancing urgent care profitability by providing physical therapy services. In Part 2, the authors address tactical considerations, from revenue to staffing models. LAUREL STOIMENOFF, PT and HILARY HELLMAN, SLP Babe Ruth said, “Yesterday’s home runs don’t win today’s games.” Consumers have gravitated to ondemand medical services and the market has responded. Urgent care centers now face competition, not only …
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