Total Access Urgent Care in Missouri promises to provide “fast, friendly, affordable care.” It’s a catchy enough phrase, but what’s most arresting about it is that potential patients aren’t hearing it in a traditional TV or radio ad, or reading it in a brochure; they’re absorbing it in a brief, 15-second clip that precedes a local sports story they clicked on while visiting the St. Louis Fox Television affiliate’s website. Total Access, which bills itself …
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