Practice Management
As we close out 2025, I find myself reflecting on a year defined by both challenge and progress. It’s been a year of reconnection—of reestablishing relationships, realigning priorities, and recommitting to what makes Urgent Care such an essential part of healthcare. Whether through chapter conferences, advocacy meetings, or direct conversations with our members, one message continues to ring true: our collective story has never been more important to tell, and data is one of the …
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In last month’s column, I wrote about the importance of proving Urgent Care’s value—not just in terms of access and convenience, but also in demonstrating the quality outcomes and systemwide impact that make our care essential to patients, payers, employers, and policymakers alike. Over the past several weeks, I’ve had the privilege of hearing from many of you who share this same commitment and are eager to help strengthen Urgent Care’s position in the healthcare …
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Over the last few months, I’ve had the privilege of spending time with Lou Ellen Horwitz, my predecessor and now past CEO of the Urgent Care Association (UCA), as part of my onboarding. She’s been generous with her knowledge and perspective, helping me understand the many administrative details that keep UCA and our affiliates running smoothly. That investment of time has been invaluable, and I’m grateful for her continued support during this transition. At the …
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My friends, we have come a long way together in the last 5 years! Let me remind you of how far. My first JUCM column in my second term as CEO at the Urgent Care Association (UCA) in July 2020 was an admonishment to us all: We had to come together if we were ever going to create change on a national level. Over the next 5 years, you did precisely that. Through tremendous adversity, …
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It’s an incredible honor to be writing this column as the new CEO of the Urgent Care Association (UCA). I’ve long admired the work of this organization, and over the past several years, I’ve had the privilege of engaging with many of you as a colleague, advocate, and fellow believer in the value Urgent Care brings to healthcare. Stepping into this role feels less like a new beginning and more like a full-circle moment—one that …
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Urgent Care people would rather drive change than reactively manage its aftereffects. The same is true of all of us who lead the Urgent Care Association (UCA), College of Urgent Care Medicine (CUCM), Urgent Care College of Physicians (UCCOP), Urgent Care Foundation (UCF), Commission on Ambulatory and Urgent Care Quality (CAUCQ), and our regional chapters. To drive change, you must evolve fast enough to stay ahead, but evolving is usually a messy business. That’s been …
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I hope you have had a wonderful holiday season and that your centers are full of patients…but also that you and your colleagues have managed to stay healthy! For the Urgent Care Association (UCA), the College of Urgent Care Medicine (CUCM), the Urgent Care College of Physicians (UCCOP), and the Urgent Care Foundation (UCF), Q1 is Urgent Care Convention ramp-up time, leading toward our favorite time of year when we all get to gather and …
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Every time I am able to gather in person with other Urgent Care professionals, I come away enriched and invigorated for the future of our practice. No matter the challenges that we may be facing as an industry or a specialty, there is a stubborn optimism that infuses these events and the people that participate as speakers, exhibitors, planners or attendees. These events are perfect examples of what the Urgent Care Association (UCA) stands for, …
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For as long as I can remember, Urgent Care has defined itself in the context of something else. We’re “more than primary care but less than emergency,” and “we’re like those drugstore clinics but we can do a lot more.” Or “we fill a gap in on-demand access.” I guess that is necessary when you are new and small and unknown. The problem with this kind of definition is that it’s so other-dependent. The way …
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Before I jump into this column, I want to mention our recent Advocacy victory: getting a mention of Urgent Care into the Centers For Medicare & Medicaid Services publication of the 2025 Medicare Physician Fee Schedule. If you want more details on why this is a big deal, you can listen to the 2 interviews I did with Eric Zimmerman (our lobbyist team leader) on the Urgent Care Leadership Podcast (found anywhere you get your …
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