Journal of Urgent Care Medicine

Strategic Planning

Before I jump into this column, I want to mention our recent Advocacy victory: getting a mention of Urgent Care into the Centers For Medicare & Medicaid Services publication of the 2025 Medicare Physician Fee Schedule. If you want more details on why this is a big deal, you can listen to the 2 interviews I did with Eric Zimmerman (our lobbyist team leader) on the Urgent Care Leadership Podcast (found anywhere you get your …

Please Show Me That I’m Wrong

I like to think that I usually have a pretty good read on Urgent Care, but I am currently mystified by something and need your help. For as long as I can remember, everyone in Urgent Care has chanted a common refrain: “We need a seat at the table!” In the beginning, we were too small to make enough noise to be heard and way, way too tight on funds to even think about hiring …

Who’s on First?

Here at the Urgent Care Association (UCA), we often used to ask ourselves, “Is this a UCA thing or a College thing or a Foundation thing?” Over the past few years of talking to all of you, I learned that we were not the only ones asking this question. When you build a house, over the years, you may add on a fantastic new sunroom, then an expansive extra bedroom, and then maybe you remodel …

UCA Begins Search For Next CEO

With thew news of the expected retirement of Chief Executive Officer Lou Ellen Horwitz, the Urgent Care Association (UCA) has announced the search for its next executive leader. In 2020, Horwitz transitioned away from the UCA board of directors and out of semi-retirement to return to the UCA’s top leadership role. She previously served as the association’s executive director from 2006 to 2012. Throw your hat in the ring: No doubt the succession plans will …

Free Advice

Members of the Urgent Care Association (UCA) get a lot of “free” stuff—resources, checklists, podcasts, job searches, magazines, webinars, templates, plans, and so on. But this year at the Urgent Care Convention we are going one better (two, actually). I’m talking about our new “Ask a Consultant” sessions and our Quality Programs Center, both of which essentially provide the space for free consulting (yes, free). The Ask a Consultant sessions feature top, vetted consultants who …

The Fights We Can Win

Click Here to download the article PDF There’s been a lot of deep thinking around here lately. The questions we’ve been pondering have been with us for a long time, but often the answers don’t fully emerge when we want them to. They emerge when the moment is right. And sometimes, it takes new questions, or the same questions asked in a different way at a slightly different time or by a different person, for …