Make Patients Feel Welcome, and They May Make You Successful

Make Patients Feel Welcome, and They May Make You Successful

If there’s truth to the cliché that “first impressions are everything,” then as a retail and service business, urgent care should put its best foot forward whenever patients enter the center, providing a greeting not dissimilar to what shoppers expect when entering a retail store. In recent weeks I’ve visited three urgent care centers and upon crossing the entry threshold, experienced three completely different “welcomes.” In the first center, I was greeted by multiple signs pointing …

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