Practice Management
Membership-based payment models might offer the best of both worlds for urgent care operators and patients. The way Valley Immediate Care in southern Oregon structured its version, patients paying a small monthly fee get discounts—50%—on most services needed at the time of a visit. My Urgent Care 365 has enticed new patients to visit the clinic, helping to increase revenue in the process. Valley Immediate Care CEO Brent Kell will share some insights into how …
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We’ve mentioned here that healthcare costs and physician shortages could amount to an opportunity for creative urgent care businesses. Valley Immediate Care in Oregon is the latest operator to adopt an increasingly popular strategy to take advantage of that opportunity: low-cost “subscription” healthcare services, in this case marketed under the name My Urgent Care 365. Individual subscriptions cost $40 a month and entitle the subscriber to three visits annually, with a $25 urgent care fee. …
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