Undergoing Seasonal Changes to Your Hours of Operation? Make Sure Your Patients Know

As restaurants, hotels, and bars in beach towns and other warm-weather travel destinations spring back to life after winter dormancy, ski areas are preparing for their off season. Either way, it’s likely urgent care centers are also scaling up or down in anticipation of seasonal changes in their patient populations. Tahoe Forest Health System’s urgent care locations in Tahoe City and Truckee, CA, and Cape Cod Healthcare’s UCC in Osterville, MA are two among many that are changing their hours to reflect seasonal demands. We know this because the operators of those businesses got the word out through local media outlets like the Sierra Sun and the Mid-Cape Minute. Have you taken similar steps to ensure your prospective patients know when you’ll be open and whether they can receive the services they need? Bear in mind that those patients include not only residents who may be familiar with your operation, but “summer people” and those just passing through. It’s essential that your website and social media platforms are current in order to provide the best care possible for patients who do find their way to you.