We Know Urgent Care Is a Magnet for Venture Capital. Understanding Why Is Another (and Important) Matter

Urgent care has been riding high as the darling of venture capitalists for a few years now. To you, the reasons seem obvious: patients appreciate excellent care they can access more easily than in their primary care provider’s office at a fraction of the cost insurers would have to pay if their members went to the emergency room, for starters, and investors must see the value in that. That’s the insider’s view, but it could be helpful to understand the appeal of urgent care investment from an outsider’s perspective, as well. Such insight can be found in an article published recently by Tech Times. The piece lists top reasons urgent care should be high on the list of opportunities for entrepreneurs and operators looking to diversify their healthcare holdings. High demand for services tops the list, followed by low cost to enter the space compared with other clinical settings; flexible hours, locations, and staffing options; growth potential; positive return on investment; and making a difference in surrounding communities. All that knowledge could help inform your strategic planning this year and beyond—as could reading Urgent Care Growth Is Poised to Continue in 2023 in the JUCM archive.