Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: While it’s common for urgent care patients to raise multiple medical concerns during an urgent care visit, there is only one “chief complaint”—the potentially most serious of all concerns during that visit. It’s a frequent occurrence for patients to present in an urgent care center with multiple medical …
Read MorePOP or Drop: The Direction Your Urgent Care Operation Goes Is Up to You
Urgent message: Taking your business from stagnant to successful is not an easy task, but it can be done with the right team, a creative approach, and laser focus on your core functions. Jonathan Sachs Never let a good crisis go to waste –Winston Churchill INTRODUCTION The situation was fragile: Disappointing financial results, low morale, high turnover, leadership in transition, and an uncertain future. Things needed to change, and they needed to change quickly. But …
Read MoreRecognizing the Role of Medical Assistants in Urgent Care
Alan A. Ayers, MBA, MAcc is Practice Management Editor of The Journal of Urgent Care Medicine and is Chief Executive Officer of Velocity Urgent Care. Urgent message: Each year, the third full week of October is earmarked to celebrate an extremely valuable group of individuals in the urgent care world: medical assistants (MAs). We are in the middle of Medical Assistants Recognition Week for 2019—and Medical Assistants Recognition Day is today, Wednesday, October 23. While the …
Read MoreInbound Referral Strategies for Urgent Care
Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: To successfully build patient volume, urgent care operators must ensure that their centers continually develop, nurture, and execute mutually beneficial referral relationships with local PCPs, specialists, and health systems. Among the many reasons hospitals and health systems continue to invest in urgent care is the value urgent care …
Read MoreAdvertised ED Wait Times Negatively Skew Patient Perceptions Regarding Nonemergent Encounters
Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: While hospital emergency departments view the tactic of advertising their “wait times” to the community as a strategic marketing advantage, the skewed perceptions it creates can mislead patients and even put patients’ health at risk. Among the many factors leading to the rise of urgent care has been …
Read MoreWhether You Fail or Prevail Rests on Your Preparedness for Flu Season—Now
Urgent message: As this year’s flu season arrives, urgent care providers must take stock of their individual capabilities, then develop a comprehensive strategy that addresses employee and patient flu vaccinations, marketing campaigns, competing with retail flu shot providers, and handling the increased seasonal influx of flu patients. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. The end of …
Read MoreUpgrading Your Urgent Care’s Curb Appeal and Interior
Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent message: As the overall appearance of an urgent care facility remains a competitive differentiator and a key to patient satisfaction, operators must allocate the necessary resources to ensure the appealing exteriors and pristine interiors that drive positive patient experiences. It’s common knowledge that when it comes to walk-in …
Read MoreHow Urgent Care Managers Can Support Their Employees Through the Grieving Process
Urgent message: Everyone will experience some kind of loss in their lifetime; all too often, however, the workplace is ill-equipped to support grieving teammates. While anyone can provide kind words to a grief-stricken relative, friend, or coworker, managers in the urgent care setting have a unique role to fill—as human beings and as leaders. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal …
Read MorePatients vs Consumers—What’s the Correct Term in Urgent Care?
Urgent message: As the debate rages as to whether today’s healthcare recipient should be regarded as a patient or a consumer, urgent care should consider which of the two mindsets will have the greatest positive impact on its care delivery model. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. The advent of high-deductible health plans (HDHPs) has shifted …
Read MoreMaking Your Urgent Care More Child-Friendly
Urgent message: As urgent care centers look to differentiate themselves in saturated and competitive markets, a concerted effort to make their centers more “kid-friendly” will hold great appeal to the “soccer mom” demographic that represents their primary marketing target. Alan A. Ayers, MBA, MAcc is Chief Executive Officer of Velocity Urgent Care and is Practice Management Editor of The Journal of Urgent Care Medicine. Urgent care experienced rapid growth in its beginning stages partly due …
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