What, When, Who, and How to Offer ‘Freebies’

Historically, marketing occupational health services has often meant producing various commodities with your clinic’s name on it: pens, hats, mini-flashlights, refrigerator magnets, note pads, even t-shirts. Cute, perhaps—but these trinkets cost money, took time to distribute, and quickly faded from the recipient’s mind, if not their possession.

Should your clinic’s outreach strategy include “freebies?” If so, what should they be, how should they be distributed, and who should receive them?