When Seasonal Crises Occur, Make Sure the Community Knows You’re There to Help

Texans know it’s going to be hot once June rolls around. What they don’t expect is for longstanding records for high temperatures to be broken multiple days running across the state. They’re not alone, though; according to the National Weather Service, New Mexico, Oklahoma, Arkansas, Louisiana, Mississippi, Alabama, and Florida are all experiencing higher-than-normal temperatures for this time of year. With any extreme weather conditions, of course, comes an increase in related health crises—in this case, heat stroke, heat exhaustion, heat rash, and heat cramps. Healthcare Express is one urgent care operator that recognized the public may need some schooling on recognizing signs and symptoms, but also what to do and where to go when they occur. So, they issued a community advisory through local media like TXKtoday in Texarkana and made sure to include the names and contact information for two representatives community members and leaders can get in touch with if they have questions or concerns. Just like during any natural disaster, people need to be reminded that the consequences of extreme weather can be daunting, and that you’re ready to help them survive those consequences. Identify a team member who can speak on behalf of the business on matters that resonate with your community—for their benefit and yours.