Yes, You Can Market Different Types of Care Under One Umbrella—with the Right Approach

Comarketing different aspects of your urgent care operation may not only be possible, but downright advisable according to an article published recently by Physicians Practice. Most obviously, devising (or more to the point, paying an agency to devise) separate strategies for your urgent care and primary care services, for example, is obviously more costly. However, the article also points out that such an approach disregards the fact that patient needs can be complex and while failing to capture the opportunity to educate the public on the depth of your services. So, it offers five tips on comarketing lines of services. The article goes into greater depth on implementation, but here’s a summary from the article:

• Keep patient needs front of mind
• Know your patients’ priorities
• Offer multiple paths to action
• Clearly explain the value and benefits of each option
• Spotlight continuity of care